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References

June 1, 2013 http://www.pivnoe-delo.com
Ukraine. Premium Grows.  

Large brewing companies operating in Ukraine keep on expanding their brand portfolios, however, the premium segment grows much faster than the low price segment. It is necessary to understand what is meant by premium beer in Ukraine. Elena Dzhagarian, Marketing Director at Carlsberg Ukraine, notes that premium value is not just a special recipe, exclusive raw materials, e.g. selected malt or special hop, with which beer develops unique flavour and aroma, or more expensive package, but a larger amount of investment into promotion.

May 28, 2013 http://www.sostav.ua
THINKMcCANN to Serve the Majority of Carlsberg Ukraine Brands.  

It is the sixth year since Carlsberg Ukraine, which is rated second at the beer market, has been cooperating effectively with THINKMcCANN. Many joint efforts were awarded for this period of time thus enabling the company to improve its performance in the market and to earn confidence of new consumers. "System-based brand build-up is impossible without partner cooperation and long-term relationship, therefore I am happy that we managed to find such a reliable partner as THINKMcCANN agency, and to involve a creative team that has been working over TM Lvivske over 5 years already. I am sure that our joint efforts will make Lvivske the favourite beer of Ukrainian people", - Andrii Otroshchenko, Marketing Director at Carlsberg Ukraine, added.

May 18, 2013 RIO (Uzhhorod) No.20
Strong Beer Unveiled.  

Even now, strong beer enjoys wide respect throughout Europe. A strong beer festival is annually held in the German city of Munich. This event attracts its admirers from all over the world. Strong beer is mostly preferred in England, Scotland, Ireland, France, Czech Republic, Poland, Belgium and other countries. Bock and Festbier are the most popular varieties of strong beer in the world. In Ukraine one can find the like varieties, in particular, Arsenal Mitsne - light beer with increased content of alcohol gained in the result of natural fermentation.

May 16, 2013 Carlsberg Ukraine Decided on Allotting 95% of 2012 Income to Development
Carlsberg Ukraine Decided on Allotting 95% of 2012 Income to Development 

The company announced that the shareholders of Carlsberg Ukraine (Zaporozhye), one of the largest Ukrainian brewers, decided on allotting 95% of 2012 net income or UAH 487 225 mln to the company development at the general meeting held on April 26.

May 14, 2013 Lvivska poshta (Lvov) No. 51
Music Chronicle of the city of Lviv  

A new unconventional project named "Music Born by Lviv" was launched within celebration of the Day of Lviv. The event program was surprisingly rich and diverse: the organizers unveiled a memorial plaque of a well-known Ukrainian composer Anatol Kos-Anatolskyi, treated the guests with the favourite dishes of famous Lviv composers, and represented old city hits in modern treatment to the large audience.

May 7, 2013 http://www.comments.ua
Memorial plaque to Kos-Anatolskyi to be opened in Lviv.  

On May 11, a musical chronicle of "Music born in Lvov" - an unforgettable holiday as a part of the City Day - will be held. According to organizers, the celebration from "Lvivske" will begin with an important event not only for Lvov, but also for the entire musical Ukraine: on May 11 at 12:15 the opening ceremony of memorial plaque to famous Ukrainian composer Anatoliy Kos-Anatolskyi will take place. The memorial plaque will be mounted in Lvov on the facade of the house at 15 L. Glebova street, where maestro lived.

May 6, 2013 http://advis.ru/php/view_news.php?id=377E81A9-7341-1740-BFAC-686322324A13
Carlsberg Ukraine uses Ukrainian hops for beer production.  

Carlsberg Ukraine brewing company strives for the cooperation with the domestic hops producers. The company buys the Ukrainian hop pellets of bitter and aromatic varieties for the production of national beer brands. Currently, the total volume of the Ukrainian hops purchased by the company is about 8% of Carlsberg Ukraine's total demand for hops

May 3, 2013 http://www.advis.ru
In April 2013, the whole TM Lvivske beer range changed the packaging design.  

The new look of Lvvske reflects 300 years of Ukrainian brewing history. The restyled product will be commercially available in late April across Ukraine. Time moves relentlessly forward changing the course of history, people and their preferences. Lvivske, the first Ukrainian beer, also changes its appearance. The look of the legendary beer is primarily its label and packaging.

April 30, 2013 http://www.dnews.donetsk.ua
Zhigulyovskoe Bottled in Zaporozhye: history of famous beer  

Zaporozhye brewery has recently presented a new product - Zhigulyovskoe Bottled in Zaporozhye. In fact, this variety is very familiar to old residents of our city. Even in the USSR times Zhigulyovskoe labelled ZPZ-2 (products of Zaporozhye brewery No. 2 where modern Zaporozhye brewery now operates were labelled so) was, perhaps, the most popular beer variety in the region.

April 30, 2013 http://www.interfax.ru
Baltika President chairs the Supervisory Board of Carlsberg Ukraine 

Isaac Sheps, President of Baltika Brewing Company OJSC (Russia) and Senior Vice President of Carlsberg Group, Eastern Europe, has been appointed the Chairman of the Supervisory Board of Carlsberg Ukraine PJSC, one of the largest brewing companies in Ukraine.

April 29, 2013 http://www.pivnoe-delo.info
Carlsberg brand has strengthened its position based on the 2012 results  

Based on the results of the past year TM Carlsberg has strengthened its position in the Ukrainian market. The brand share in the super premium segment accounts for 26% in volume terms, which is 4% higher than in 2011.

April 25, 2013 http://www.advis.ru
Zaporozhye brewery of Carlsberg Ukraine sums up the results of 2012. 

Zaporozhye brewery, one of the three Carlsberg Ukraine production sites, has summed up the results of 2012. During the year, the brewery has implemented a number of projects that enable to significantly reduce the use of natural resources and supplies, as well as reduce the impact on the environment.

April 25, 2013 http://www.advis.ru
Carlsberg Ukraine takes part in Ukrainian Procurement Forum 2013  

Carlsberg Ukraine brewing company has become a participant of the first practical forum on the efficient procurement management Ukrainian Procurement Forum, which was held on March 16, 2013 in Kiev.

April 23, 2013 http://www.interfax.com.ua
In 2013, Carlsberg Ukraine increases the production of beer and beverages by 1% 

In 2013, Carlsberg Ukraine PJSC, one of the largest brewing companies in Ukraine, expects to increase the production of beer and beverages by 1% compared with 2012.

April 22, 2013 http://www.advis.ru
English beer expert presents a new brand of Ukrainian beer. 

On April 19, 2013 the journalists of the capital city had an opportunity to visit the master class by Jeff Evans - a famous writer, blogger and beer sommelier well known all around the world. Mr. Evans presented the media a new beer variety Baltika Razlivnoe.

April 15, 2013 http://www.advertology.ru
Birth of Razlivnoe. 

In March 2013, Ukrainian TV channels broadcast a new promotional video that tells about how the taste of Baltika Razlivnoe beer is born.

April 12, 2013 http://www.beerunion.ru
Lvov Brewery sums up the results for 2012. 

Lvov Brewery, one of the three Carlsberg Ukraine production sites, has summed up the results of 2012. Carlsberg Ukraine transferred UAH 1 billion 229 million to the budgets of different levels over the past year, including in Lvov over UAH 16 million of taxes and fees.

April 9, 2013 www.focus.ua
Retired from the scene. Why the marketers are powerless before the consumers intuition  

Focus has figured out why marketers are powerless before the consumer's intuition. According to Peter Chernyshov, the CEO at Carlsberg Ukraine, eight out of ten innovative projects die out, but the rest two can recover the value of all the rest. Thus, according to the top manager, the game is worth the effort.

March 27, 2013 http://www.belbeer.com
The first Ukrainian beer will become the partner of the Kiev International Advertising Festival. 

This year, TM Lvivske will support one of the biggest events in the Ukrainian advertising industry - the 14th Kiev International Advertising Festival (KIAF) to be held in Lvov on May 23-25, 2013.

March 22, 2013 http://www.vecherniy.kharkov.ua
Famous Zhigulyovskoe beer is brewed in Zaporozhye again. 

In February 2013, Zaporozhye brewery resumed production of the popular variety. Natalya Belousova, chief brewer of the brewery, has been working at Zaporozhye brewery for over 30 years. She supervised the production of Zhigulyovskoe for many years and knows perfectly well how this variety was brewed in the Soviet times.

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