April 9, 2013 www.focus.ua
Retired from the scene. Why the marketers are powerless before the consumerĺs intuition
Focus has figured out why marketers are powerless before the consumer's intuition. According to Peter Chernyshov, the CEO at Carlsberg Ukraine, eight out of ten innovative projects die out, but the rest two can recover the value of all the rest. Thus, according to the top manager, the game is worth the effort.