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References

February 21, 2011 Portal Rabota.ua
Learn English, Read The Economist and Go in for Sports original language

Peter Chernyshov disclosed a secret of CEO manager success

October 9, 2010 The “RIO” Magazine
“Kashtany” Won by “Kvas Taras” in original original language

A traditional International Pétanque Tournament "Kashtany" took place on October 2-3 in the Bozdoski Park in Uzhhorod. The team "Kvas Taras" became a leader of the main tournament. The trade marks "Lvivske Pyvo" and "Kvas Taras" were the partners of the competitions.

September 22, 2010 The Sostav.ua Internet Resource
An interview with Yaroslav Koval, a Vice-President on Marketing at “Slavutich”, Carlsberg Group original language

September 17, 2010 The “Focus” Magazine
50 Most Popular Brands original language

These brand name goods are most popular among the Ukrainians. The "Focus" magazine presented the annual rating of the most popular brands. Among the brands of the "Slavutich", Carlsberg Group there are: "Lvivske" (9th place), "Slavutich" (15th place), "Arsenal" (26th place), and "Kvas Taras" (47th place).

September 16, 2010 The Forexyard.com Internet Resource
Ukraine market has turned around 

September 1, 2010 The “Products Ingredients” Magazine
Market Is Really Down original language

Interview with Alexander Hovyadin
The Financial Director of "Slavutich", Carlsberg Group in his interview to the "Products and Ingredients" magazine told about the situation in the beer market of Ukraine and the company development, as well as answered questions on taxation and disclosed the principal difference between our beer and that of other Ukrainian producers.

August 27, 2010 The “Companion” Magazine
Handwheel Control original language

A "handwheel" is a metaphor characterizing the work of the beer producer's selling system. According to Peter Chernyshov, Chief Executive at "Slavutich", Carlsberg Group, this is his favourite comparison. First, the selling system was "sped up", and now it moves by inertia, while the company maintains this measured motion.

August 27, 2010 The “Companion” Magazine
What do you expect from September? original language

Yaroslav Koval, a Vice-President on Marketing of "Slavutich", Carlsberg Group shares his expectations.

July 8, 2010 The “Food UA” Magazine
Without Head original language

Yaroslav Koval, a Vice-President on Marketing of "Slavutich", Carlsberg Group tells about the prospects of the beer market in the analytical survey of "GBS Brand Solution Company".

July 8, 2010 The “Food UA” Magazine
Kvas Argumentation original language

Hot summer is no longer the earnest success for the refreshing soft drinks producers. Quality, naturalness and wholesome properties of the product assume ever greater importance. Elena Dzhagaryan, marketing manager of non-beer brands at "Slavutich", Carlsberg Group speaks on the trends of the Ukrainian kvas market in the analytical survey of the "GBS Brand Solution Company".

July 6, 2010 The “Business” Magazine
With a Spring in Steps original language

The crisis proved too costly for the suppliers of juice, mineral water and sweet carbonated beverages. Meanwhile a segment of so called niche drinks has developed dynamically (kvas, cold tea, energy drinks, etc.). Yaroslav Koval, a Vice-President on Marketing of "Slavutich", Carlsberg Group, notes: "According to the data of AC Nielsen, the retail sales volumes of kvas in 2009 increased by 8% as compared to 2008".

July 6, 2010 The “Business” Magazine
Brands-Tanks original language

Again the Ukrainian beer market has demonstrated that the economic crisis had a greater influence on consumer behaviour of the average and low-income people, while the preferences of the upper-income consumers actually remain the same. Yaroslav Koval, a Vice-President on Marketing of "Slavutich", Carlsberg Group tells about the state of the licensing segment. Also read the blitz interview with Anton Artremyev, senior vice-president of Carlsberg Breweries A/S in Eastern Europe, President of Joint-Stock Company Slavutich Brewery.

July 1, 2010 The “Visnyk Podatkovoi Sluzhby Ukrainy” Magazine
An Anchor of the Municipal Budget in original original language

The Joint-Stock Company Slavutich Brewery has paid to the state budget 268.3 million UAH, that is three times as much as the payments during the same period of 2009. The VAT from this enterprise increased by 66.6 million UAH, while the excise receipts — by 104 million UAH.

May 18, 2010 The “Delo” Magazine
Excise Growth Forces the Carlsberg Group to Busy Themselves with Non-alcoholic Beverages original language

Interview with Anton Artremiev
Senior vice-president of Carlsberg Breweries A/S in Eastern Europe, President of Joint-Stock Company Slavutich Brewery told the "DELO" about the company's outlooks as to the production of non-alcoholic beverages

December 15, 2009 The “Companion” Magazine
20 BEST Top Managers of Ukraine 2009 original language

Peter Chernyshov, Chief Executive at "Slavutich", Carlsberg Group, is in 20 best top managers list of Ukraine

August 21, 2009 Blog.ru Internet Resource
An Interview with Peter Chernyshov, Chief Executive at “Slavutich”, Carlsberg Group original language

Peter Chernyshov comments upon the boost of excise on beer

August 2, 2009 The “Investgazeta” Newspaper
A Product of High Seasonality original language

Kvass is deservedly considered to be one of the most promising products in the market of non-alcoholic beverages. Its consumption increases every year, the assortment is being expended and quality of the product is being increased. At the same time, this segment is still characterized as that with low concentration. Elena Dzhagaryan, marketing manager of non-beer brands at "Slavutich", Carlsberg Group, comments upon the situation.

July 13, 2009 The “Companion” Magazine
The Brewers Are Notable for the Growth of the Production original language

In the first half year of 2009 the "Lvivska brewery" increased the beer production by 28% - up to 9.236 million decaliters, as compared to the similar period of 2008.

June 8, 2009 The “Investgazeta“ Newspaper
Fairy Tales for Adults original language

"You should learn from mistakes of others" — this axiom is often ignored in our everyday life. The "Investgazeta" has talked to six top managers, who adopted the practices of older generations described in parables and take advantage of them in their business. Peter Chernyshov, Chief Executive at "Slavutich", Carlsberg Group, considers that motivation comes first with business.

March 3, 2009 The “Delo” Newspaper
The “Slavutich” Company Launched the Virtual Excursion to the Brewery. original language

Now every internet user can "visit" the "Slavutich" brewery by accessing: group.slavutich.com/tour.

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