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References

January 23, 2012 znakkachestva.ru
Fans of European Football Championship will enjoy special non-alcoholic Carlsberg original language

Beer for football fans in the past few days has a major focus of interest, having risen to the highest political level.

January 20, 2012 Kommersant Ukraine
Middle segment losing its popularity original language

Ukrainians began to drink less beer of mid-price segment — last year it was reduced by 9%. Company “Obolon” that reduced sales by 11.5% has suffered more than others. This trend is forcing producers to change their strategy — they place stake at economy and premium segments.
As Yaroslav Koval, Vice-President for marketing at Carlsberg Ukraine, said the competitive pressure in the economy segment was particularly strong, so the company decided to focus on premium brands. Thus, the share of beer “Baltika” has increased by 2 percentage points to 8.7%.

January 18, 2012 Nezavisimaya Gazeta, 1
In the meantime in Lviv original language

Beer is another drink, which the locals are proud of. “In London the 17.00 is time for tea. In Lviv the 17.15 is time to drink beer” — this is a local joke. Why 17.15? In 1715th monks founded the first industrial brewery production. Subsequently, more than a dozen breweries was opened in the city. And today you can find pubs brewing their own hopped drink. Last year, the city even unveiled a monument of monk-brewer with beer barrel on his shoulder. The clock on the barrel every day at 17.15 plays brewers' song “The one who drinks “Lvivske” beer will live 100 years!”

December 16, 2011 Companion
Russian and German hopes original language

Alexander Hovyadin, Financial Director at Carlsberg Ukraine, commented to the magazine “Companion” on what determines the successful launch of brand.
“For successful launching of brand it is necessary to ensure good distribution and high-quality advertising support. You also need to find a “button” in the consumer, which will switch them to this brand from other brands”.

December 12, 2011 Ukrainian Investment Newspaper (Kiev)
Protection in a new way original language

Ukrainian Investment Newspaper asked the companies how they adapt their work to new legal requirements and how much it costs.
In this direction, for example, Carlsberg Group decided to follow the path of their colleagues from Russia, where the law on personal data protection was adopted earlier. “We were able to adopt experience of our colleagues from “Baltika” and apply it in Carlsberg Ukraine”,— said Dmitry Bornyakov, Deputy Director for information technology. As was noted by Carlsberg Ukraine, besides the work to increase users' awareness concerning IT security is carried out.

December 10, 2011 Commentarii
Ukraine-2012 Country's plans for the year original language

A periodical “Comments” have traditionally asked influential politicians and top-managers of major companies to answer one question: What are your plans for 2012? Peter Chernyshov, Chief Executive at Carlsberg Ukraine, commented on the question of the periodical.
“The 2012 will be special both for our company and for Ukraine — we'll host football championship Euro-2012. This is an important event for us, because Carlsberg Ukraine is one of the official sponsors of the championship”.

December 5, 2011 &Finance
Alexander Hovyadin is in the list of Top 10 Financial Directors of Ukraine original language

Alexander Hovyadin, Financial Director at Carlsberg Ukraine, was ranked among the “Top 10 CFOs of Ukraine 2011” according to the rating of “&Finance” magazine.

December 1, 2011 Caffe&Bar
Beer market: results of 2011 original language

Alexander Hovyadin, Financial Director of Carlsberg Ukraine, sums up the results of beer market in 2011.

November 15, 2011 Delo.ua
Carlsberg Ukraine: Development of staff depends on the business purposes original language

HR-strategy of any company is successful only when it is closely tied up with business purposes. Strict adherence to this principle is one of the reasons why Carlsberg Ukraine has internship programs for students and graduates.

November 4, 2011 Delo.ua
Top 50 best brands of Ukraine includes beer brands original language

TM “Lvivske” and “Slavutich” entered the top 50 best brands of Ukraine, the rating held by www.delo.ua portal through online voting.

October 11, 2011 AlcoNews.Ru
Carlsberg Ukraine invites to become friends! original language

Carlsberg Ukraine Brewery has created an official page on Facebook social network.

October 8, 2011 RetailStudio.org
The category management as a successful relationship between supplier and retailer original language

The Director for work with key clients of “Slavutich”, Carlsberg Group Valery Chislov, within the fifth annual Food Industry Forum in Kiev, said that the opposition of a retailer and a supplier as uncompromising opponents is often due to their mental barriers.

October 7, 2011 AlcoNews.Ru
Carlsberg is launching integrated UEFA EURO 2012 Campaign original language

Carlsberg is launching the first part of an integrated marketing campaign which challenges fans from around the world to show what they would do to win UEFA EURO 2012™ tickets.

October 6, 2011 Zapivo.com
How to properly pour out legendary Guinness Irish Stout. original language

In the beginning of September “Slavutich”, Carlsberg Group organized an educational training for the employees of sale department on proper pouring Guinness beer.

October 6, 2011 Zapivo.com
Carlsberg Group invites to join Octoberfest in Moldova. original language

From September 16 till October 2, 2011 beer festival "Octoberfest" is taking place in Moldova for the first time. Carlsberg Group will give all guests an opportunity to enjoy the taste of all different kinds of beer.

October 6, 2011 Companion
Slavutich company has launched the process of renaming into Carlsberg Ukraine. original language

According to company's press release renaming of the company is the final stage of integration of enterprise into the international Carlsberg group.

October 5, 2011 ProPR
Tuborg will become a partner of the party on the occasion of Kiss FM ninth anniversary. original language

On October 8, 2011 a grandiose celebration of 9 year anniversary of Kiss Fm, which is a leading dance station in Ukraine, will take place in International exhibition centre. The most musical Ukrainian beer TM Tuborg will become a partner of the massive party.

September 28, 2011 Market News
Lvivske White Lion has won Grand Prize for the high beer quality "Slavutich", Carlsberg Group original language

Within XIV International organoleptic beer contest TM "Lvivske White Lion" has won Grand Prize for the high quality of unfiltered light beer.

September 25, 2011 Expert 35
Outcomes of spring summer beer season original language

Yaroslav Koval, Vice-President for Marketing, comments on the results of company's activity during the season and predicts the situation on Ukrainian market.

September 21, 2011 AlcoNews.Ru
Carlsberg Group invites to join beer festival Octoberfest in Moldova. original language

From September 16 till October 2, 2011 for the first time beer festival "Octoberfest" is taking place in Moldova. Carlsberg Group will give all guests an opportunity to enjoy the taste of all different kinds of beer.

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