According to the results of the last two years, the percentage of accidents of service vehicle park of Carlsberg Ukraine has decreased by 75%. This result has been achieved through a long-term program “Road Safety”, which is implemented in the company since 2008.
Today vehicle park of Carlsberg Ukraine includes about 500 cars, which daily make trips across the country. To increase the safety of the company's drivers and improve the overall situation on highways of Ukraine, in 2008 the company launched a project on road safety. During the existence of the project, the accident rate of the vehicle park was reduced from 28% in 2008 to 7% in the first half of 2012.
As a part of the “Road Safety” project all employees driving office transport undergo compulsory certification for knowledge of the road regulations. Testing is mandatory for all the managerial staff of the company, as well as for new employees. Those employees of Carlsberg Ukraine, who do not pass the test after 3 attempts, are not allowed to drive company cars. In 2011 95% of driving employees successfully passed the test.
In addition, under the “Road Safety” project the Sales Department employees, who are more likely to use a car, undergo a training “Forecast of road situations”. The purpose of this training is to help drivers investigate in detail the challenging situations on the road.
In addition to educational activities the program includes fining for traffic violations. For example, if the driver and his passenger are not wearing a seat belt while driving, the driver is obliged to pay a fine. In case of a repeated violation, an employee is prohibited to drive for a month. To control the process all parking lots of the company have video cameras installed.
Yuri Bykoriz, First Deputy of the Chief Executive of Carlsberg Ukraine: “We care about the safety of our products for consumers, health and safety for employees, environmental safety of all of our activities for the environment. However it is important to remember about road safety for our employees who daily drive hundreds of kilometres. “Road Safety” is a strategically important project which is helping us to secure the company's employees, as well as other drivers”.