On March 29, Carlsberg Ukraine for the fourth time took part in the international environmental initiative Earth Hour. As always, from 8:30 to 9:30 p.m. on this day the lights went out at the company's breweries in Lvov and Kiev.
This year, advertising signs and the lights of the administration building and the CCT were turned off. Carlsberg Ukraine's Kiev brewery turned off advertising signs, lights at a number of shop floors, facade illumination of the production building and the ventilation system.
The global environmental campaign Earth Hour was started by the World Wildlife Fund. It asks people all over the world to turn off lights and other non-essential electrical appliances for one hour calling attention to the problem of global climate change.
Every year the number of people and organizations supporting Earth Hour is growing. It started in Sydney (Australia) in 2007 with 2,200 households and organizations participating. In 2008, the initiative turned into a global movement with the number of participants reaching 50 million people. In the same year, as part of the initiative, illumination lights at a number of famous historical and architectural sites were turned off for one hour: those sites included the Colosseum (Rome, Italy), the Golden Gate bridge (San Francisco, USA), Sydney Opera House (Australia) and the Buddhist temple Wat Arun (Bangkok, Thailand).
For more information about the movement please visit www.earthhour.org
Yuriy Bykoriz, First Deputy CEO at Carlsberg Ukraine: "Our company traditionally supports the environmental initiative Earth Hour in Ukraine. Every year we try to turn off lights at more sites, because our company considers environmental protection its strategic priority. We are constantly reducing the consumption of natural resources and electricity in the beverage production to minimize our impact on the environment."